Pet Insurance:

How It Works and Why It Matters for Your Dog or Cat


Pets bring joy, companionship, and routine to our lives — but they also bring risk. Illnesses, accidents, or unexpected medical needs can create veterinary bills that rise quickly and without warning. Modern treatments have improved outcomes, but they’ve also become more expensive.

Pet Insurance helps protect your finances when your pet needs care. It ensures you can focus on their health, not the cost of treatment.

Here’s how the coverage works and how to determine if it’s right for your household.

What Pet Insurance Covers

Coverage varies by carrier, but most plans fall into three main categories:

1. Accident-Only Coverage

Provides protection if your pet is injured due to an unexpected event, such as:

  • Broken bones

  • Lacerations

  • Ingesting foreign objects

  • Car accidents

  • Animal bites

  • Poisoning

This is often the most affordable form of pet insurance.

2. Accident & Illness Coverage (Most Popular)

A broader plan that covers both injuries and medical conditions, such as:

  • Cancer

  • Diabetes

  • Allergies

  • Ear infections

  • Skin conditions

  • GI problems

  • Respiratory illness

  • Eye disorders

This is the core of most pet insurance policies and provides the highest long-term value.

3. Wellness or Routine Care Coverage (Optional Add-On)

Helps with planned or preventative expenses, commonly including:

  • Vaccinations

  • Annual exams

  • Dental cleanings

  • Heartworm, flea, and tick prevention

  • Spay/neuter procedures

Wellness plans don’t protect against emergencies, but they help smooth out predictable annual costs.

How Pet Insurance Pays

Most pet insurance plans follow a similar structure:

Reimbursement Amount

Common reimbursement options include:

  • 70%

  • 80%

  • 90%

  • 100% (rare, but some carriers offer it)

Annual Deductible

Ranges from $100 to $1,000, depending on the carrier.

Annual Maximum

The maximum the plan will pay per year, generally:

  • $5,000

  • $10,000

  • $15,000

  • Unlimited

You choose the combination that fits your comfort level.

What Pet Insurance Does Not Cover

While broad, pet insurance typically excludes:

  • Pre-existing conditions

  • Breeding or pregnancy-related care

  • Cosmetic procedures

  • Elective surgeries

  • Preventative care (unless you add wellness coverage)

Some genetic conditions may have waiting periods or specific limitations depending on the breed.

Factors That Affect Your Policy

Premiums are determined by:

  • Pet species (dog vs cat)

  • Breed

  • Age

  • Health history

  • Location

  • Chosen coverage limits

  • Deductible and reimbursement level

Younger pets and mixed-breed dogs often insure at lower cost compared to older or genetically predisposed breeds.

Common Misconceptions

“I can just save money instead.”

Savings help, but major surgeries or cancer treatments often exceed what most people set aside.

“My indoor cat doesn’t need insurance.”

Indoor pets still face health risks such as dental disease, diabetes, poisoning, GI obstruction, or unexpected illness.

“Pet insurance won’t reimburse enough to be worth it.”

Plans today offer high reimbursement options and customizable limits to maximize value.

“I’ll wait until my pet is older.”

Older pets cost significantly more to insure — and may develop conditions that become excluded as pre-existing.

The Takeaway

Pet Insurance helps remove cost barriers when your dog or cat needs essential veterinary care. From accidents and illnesses to high-cost emergencies, the right policy ensures you can make decisions based on what’s best for your pet — not the size of the bill.


  • KS & MO households experience a few location-specific veterinary risks:

    1. High Tick and Heartworm Exposure

    Kansas and Missouri have high rates of:

    • Heartworm

    • Ticks (Lyme disease, ehrlichiosis)

    • Fleas

    Wellness coverage can help offset prevention costs.

    2. Seasonal Allergies

    Both states experience strong seasonal pollen cycles.
    Allergies and dermatology issues are among the most common claims for dogs and cats.

    3. Extreme Weather Risks

    Heat waves, ice storms, and tornado seasons lead to:

    • Torn paw pads

    • Injuries from debris

    • Exposure-related illness

    Accident coverage is especially useful.

    4. Snake and Wildlife Encounters

    Snake bites, skunk sprays, and small wildlife injuries are more common in rural or suburban KS & MO.

    5. Veterinary Costs Rise Faster in Urban Centers

    Areas like Kansas City, St. Louis, Springfield, and Overland Park have higher vet and emergency clinic costs — making insurance more valuable for city pet owners.

  • “As the quality of pet care has steadily risen over the last 50 years, so has the average lifespan of our pets. American pets, on average, are living twice as long as they did 40 years ago. As the quality of pet care rises, so has the cost. The concept of insurance for pets is a relatively recent phenomenon, but one that has proven itself immensely useful. While pet insurance can be helpful for standard preventive care medicine such as vaccines and yearly wellness exams, the most important use for pet insurance is for true medical emergencies. As an emergency veterinarian, I am well-versed in how quickly costs can mount for serious medical problems such as foreign body ingestions that require surgery, metabolic issues like diabetes, and traumatic injuries such as being hit by a car. With pet insurance, you and your veterinarian can move forward with important medical care and worry less about the financial burden.

    An important thing to keep in mind when utilizing pet insurance is that the majority of carriers operate on a reimbursement model. This means that you must pay all the money to the veterinarian up front, then submit an itemized receipt to your insurance provider to get reimbursed according to your policy. A severe medical emergency requiring two to three days in the hospital can quickly amount to several thousands of dollars. The financial policy of nearly every veterinary emergency room is to collect the entire estimated cost of care at the time of admission to the hospital. This can leave owners scrambling to come up with a large amount of cash flow on very short notice. For this reason, I strongly recommend that in addition to having an insurance policy for your pet, that you also have money set aside or have sufficient credit to pay for these estimates.”

    Jason Gregory, DVM

    Emergency Veterinarian

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Service@rulyins.com
(913) 229-6222